To Be or Not To Be Terrestrial?

Some are saying that the automobile DASH is the new battlefield for the ear of the consumer. Research shows that half of all radio listening is done in the car as people travel and get stuck in traffic more. And let’s not forget the content.

Ask yourself this….do consumers want to spend time traveling listening to your local DJ’s and entertainment or would you rather have songs, of your choice, play one right after another. After surveying automobile dealers around the country, they say the consumer wants to have “choices” and they want to access their favorite channel easily.

Don’t worry…according to Pandora founder Tim Westergren “There will always be a place for terrestrial radio. But we think we can get a good share of the time people spend listening in the car.” (original article can be found on Radioink.com)